Have you ever wondered what a CRM is which stands for Customer Relationship Management and just exactly how it works as part of the lead management process for a local business? Well let's find out. Customer relationship management software is a business tool that puts the focus on meeting the needs of your leads, prospects, and clients. It does this by using advanced technology to organize, automate and integrate customer service with the marketing initiatives of your business.
So what is CRM, well let me explain how it works. So let's meet Jeff, see not too long ago Jeff began his new business, and while things may have started out slow it wasn't long before Jeff developed a strong following and began to build his customer foundation. So having already heard about some of the benefits in implementing Customer Relationship Management Software into ones business, Jeff decided to do just that and bring on a team that would help move his business on to the next level. This included a marketing team, a sales department, and a staff for customer support. After putting a marketing strategy in place Jeff began noticing the benefits right away, by being able to see what leads were generated from each campaign. This allowed him to better understand the success of his marketing approach, and by tracking the revenue generated from the leads in these campaigns, Jeff was able to calculate rather than speculate his marketing success. As soon as the leads were generated they were immediately passed off to Jeff's sales department. With a CRM integrated into Jeff's business, he now has built in automated processes that graduate the steps in a sales cycle to get his team organized and efficient. So as your company begins to expand and diversify a CRM will do the same, to help your business continue on the road to success.
Customer Relationship Management Software will organize the most important and valuable information about your leads, prospects, and clients. It's always tailored to fit the needs of your business organization, and gives you exactly what you need to know about the people you're working with. Customer Relationship Management software helps to make sure that all of your customer's needs and concerns are taken care of. If Jeff's support team just received a call about a broken bottle upon delivery, all of these issues are logged into your database where they are easily monitored and maintained. And just in case your business has any processes that involve you having to be out of the office, no worries. A customer relationship management system is fully equipped to be able to be accessed from any device including cell phones and tablets. This mobility allows you to update and make changes in real time, to keep everyone on your team on the same page.
So what is a CRM or a customer relationship management system, it's more than just software; it is a key piece of software for your business growth. It gives you the marketing tools that you need to help organize your sales process, and makes sure that your leads, prospects and clients needs are always met, all intelligently linked in one system. Whether you have to upload the software to your servers or is cloud based like our system, the flexibility is there for you to begin a new focus on your business.
So the next time somebody asked you - What is a CRM? You can tell them. It's my customers, it's the relationships I've built with them and how I manage my business to make sure that they remain in the center of everything that I do. That's what CRM is.